Privacy Policy

1. Information We Collect

GunWise.com may collect the following categories of information:

• A. Information You Provide
• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Account login information
• Payment-related information
• Order information
• FFL or compliance-related information you submit
• Identification or verification information where required
• Information you provide in emails, forms, reviews, chat messages, phone calls, or customer service requests.
• B. Information Collected Automatically
• IP address
• Browser type
• Device information
• Operating system
• Pages viewed
• Referring website
• Date and time of visits
• Website usage data
• Cookie data
• Analytics and performance data
• Similar technical information.
• C. Information From Other Sources

GunWise.com may receive information from payment processors, fraud-prevention providers, verification providers, shipping carriers, marketing providers, analytics providers, customer service providers, FFLs, and other service providers that support business operations.

2. How We Use Information

GunWise.com may use personal information to:

• Process and fulfill orders
• Verify identity and eligibility
• Conduct fraud prevention and risk review
• Perform compliance checks
• Confirm FFL or transfer information
• Communicate about orders, shipments, returns, cancellations, and customer service matters
• Maintain and manage accounts
• Provide website functionality
• Improve website performance, security, and user experience
• Conduct analytics and measure website traffic
• Send marketing or promotional communications where permitted by law
• Comply with legal, regulatory, tax, accounting, and recordkeeping obligations
• Enforce terms and policies
• Protect the business, customers, website, personnel, property, and services.

3. How We Share Information

GunWise.com may share information with:

• Payment processors
• Fraud-prevention and verification providers
• Shipping carriers and logistics providers
• Technology, hosting, and analytics providers
• Marketing and communications providers
• Customer service providers
• FFLs or transfer-related parties where needed to process a firearm transfer
• Law enforcement, regulators, courts, government agencies, or other parties when required by law or when necessary to protect rights, safety, and property
• Professional advisors, insurers, auditors, or successors in connection with a merger, sale, restructuring, financing, or asset transfer.

GunWise.com may also disclose information if it believes disclosure is necessary to enforce terms, prevent fraud, respond to legal process, comply with law, or protect GunWise.com and others.

4. Cookies and Tracking Technologies

GunWise.com may use cookies, pixels, analytics tools, and similar technologies to:

• Keep the website functioning properly
• Remember user preferences
• Maintain account sessions
• Analyze website traffic and performance
• Improve the website experience
• Support marketing and advertising efforts.

You may be able to control cookies through your browser settings. Disabling cookies may affect website functionality.

5. Email and Marketing Communications

If you sign up for marketing emails or otherwise consent to receive promotional communications, GunWise.com may send updates about products, promotions, company news, and related information.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting GunWise.com through the contact information provided below.

Transactional and service-related communications may still be sent when necessary for account management, order processing, legal compliance, customer service, security, or other non-marketing purposes.

6. Data Retention

GunWise.com may retain information for as long as reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy
• Complete transactions
• Comply with legal, tax, accounting, regulatory, compliance, or recordkeeping obligations
• Resolve disputes
• Enforce agreements
• Detect and prevent fraud, abuse, security incidents, or unlawful activity.

Retention periods may vary depending on the type of information, the nature of the transaction, legal requirements, and business needs.

7. Data Security

GunWise.com uses reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no method of internet transmission or electronic storage is completely secure. GunWise.com cannot guarantee absolute security.

8. Children's Privacy

GunWise.com is not directed to children under 13, and GunWise.com does not knowingly collect personal information from children under 13 through the website.

9. Your Privacy Rights

Depending on where you live and applicable law, you may have the right to request access to, correction of, deletion of, or information about certain personal information GunWise.com maintains about you. You may also have the right to appeal certain privacy decisions or opt out of certain processing activities where required by law.

GunWise.com will review and respond to valid requests as required by applicable law. GunWise.com may need to verify your identity before processing a request.

Certain information may be retained where permitted or required by law, including information needed for transaction records, compliance obligations, fraud prevention, dispute resolution, security, or legal purposes.

10. Do Not Track

Because there is not yet a universally accepted standard for browser-based Do Not Track signals, GunWise.com may not respond to all Do Not Track signals.

11. Third-Party Websites

GunWise.com may link to third-party websites or services. This Privacy Policy does not apply to third-party sites, and GunWise.com is not responsible for third-party privacy practices, policies, or security.

12. Changes to This Privacy Policy

GunWise.com may update this Privacy Policy at any time in its sole discretion. Updated versions become effective when posted on the website. Your continued use of the website after an updated Privacy Policy is posted constitutes your acceptance of the revised policy.

13. Contact

Questions, privacy requests, or concerns regarding this Privacy Policy may be submitted to info@gunwise.com or through the contact information provided on GunWise.com.